Research Articles
Publications
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Wu, Chunhua. 2015. Matching value and market design in online advertising networks: An empirical analysis. Marketing Science. 34(6) 906-921.
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Wu, Chunhua, Hai Che, Tat Y. Chan, and Xianghua Lu, 2015, The Economic value of online reviews. Marketing Science. 34(5) 739-754.
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Chan, Tat Y., Chunhua Wu, and Ying Xie. 2011. Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science. 30(5) 837-850.
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Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, and Ting Zhu. 2018. Sharing economy: Review of current research and future directions. Customer Needs and Solutions. 5(1-2) 93-106.
Papers Under Review
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Lewis, Michael, Yanwen Wang and Chunhua Wu. 2018. Season ticket value and the secondary market. under third round review at Marketing Science (minor revision).
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Wu, Chunhua, Yanwen Wang and Ting Zhu. 2018. Technology adoption, digital inequality and worker productivity: The case of mobile hailing apps. minor revision at Marketing Science.
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Wu, Chunhua and Koray Cosguner. 2018. Profiting from asymmetrically dominated alternatives: The case of online diamond pricing. revise and resubmit at Marketing Science.
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Zhang, Kaifu, Chunhua Wu and Jack (Xinlei) Chen. 2016. Review extortion in an online marketplace. reject and resubmit at Management Science.
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Wang, Kangkang, Chunhua Wu, and Ting Zhu. 2018. Price match guarantees in the age of showrooming: An empirical analysis. under review.
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Wu, Chunhua, Charles Weinberg, and Jason Ho. 2018. Act global, protect local: Hollywood movies in China. under review.
Working Papers
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Chan, Tat Y., Yijun Chen, and Chunhua Wu. 2018. Collaboration among competitors under incomplete information: An empirical matching model.
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Cosguner, Koray, Seethu Seetharaman, and Chunhua Wu. 2018. Dynamic Pricing for New Products: Utility-Based Generalization of the Bass Diffusion Model.
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Wang, Kangkang and Chunhua Wu. 2015. Product design outsourcing in competitive markets.
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Wu, Chunhua, Yitian (Sky) Liang and Xinlei(Jack) Chen. 2014. An empirical analysis of the economic value in the daily deal market.
Work in Progress
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Wang, Qiyuan and Chunhua Wu. Does Airbnb Save Homes? The Impact of Airbnb on Mortgage Delinquency and Housing Foreclosure.
- Yang, Fan, Chunhua Wu, and Charles Weinberg. Effectiveness of price incentives as invitation to search: An empirical study.
- Wang, Qiyuan, Chunhua Wu, and Charles Weinberg. Demand estimation with large product sets: Combining BLP with machine learning.