Updated: Jun 2019

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Research Articles

Publications

  1. Wang Yanwen, Chunhua Wu, and Ting Zhu. 2019. Mobile hailing technology and taxi driving behaviors. forthcoming at Marketing Science.

  2. Lewis, Michael, Yanwen Wang, and Chunhua Wu. 2019. Season ticket buyer value and the secondary market options. forthcoming at Marketing Science.

  3. Wu, Chunhua. 2015. Matching value and market design in online advertising networks: An empirical analysis. Marketing Science. 34(6) 906-921.

  4. Wu, Chunhua, Hai Che, Tat Y. Chan, and Xianghua Lu, 2015, The Economic value of online reviews. Marketing Science. 34(5) 739-754.

  5. Chan, Tat Y., Chunhua Wu, and Ying Xie. 2011. Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science. 30(5) 837-850.

  6. Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, and Ting Zhu. 2018. Sharing economy: Review of current research and future directions. Customer Needs and Solutions. 5(1-2) 93-106.

Papers Under Review

  1. Wu, Chunhua and Koray Cosguner. 2018. Profiting from asymmetrically dominated alternatives: A case study of the online diamond marketplace. revise and resubmit at Marketing Science.

  2. Zhang, Kaifu, Chunhua Wu and Jack (Xinlei) Chen. 2016. Review extortion in an online marketplace. reject and resubmit at Management Science.

  3. Wang, Qiyuan, Chunhua Wu, and Charles Weinberg. 2019. Demand estimation with large product sets: Using machine learning to reduce estimation bias. under review.

  4. Chan, Tat Y., Yijun Chen, and Chunhua Wu. 2019. Collaborate to compete: An empirical matching game under incomplete information in rank-order tournaments. under review.

Working Papers

  1. Wang, Kangkang, Chunhua Wu, and Ting Zhu. 2018. Price match guarantees in the age of showrooming: An empirical analysis.

  2. Wu, Chunhua, Charles Weinberg, and Jason Ho. 2018. Act global, protect local: Hollywood movies in China.

  3. Wang, Kangkang and Chunhua Wu. 2016. Product design outsourcing in competitive markets.

  4. Wu, Chunhua, Yitian (Sky) Liang and Xinlei(Jack) Chen. 2014. An empirical analysis of the economic value in the daily deal market.

Work in Progress

  1. Wang, Qiyuan and Chunhua Wu. Does Airbnb save homes? The impact of Airbnb on mortgage delinquency and housing foreclosure.

  2. Wang, Yanwen, Chunhua Wu, and Fan Yang. Vertical product differentiation in two-sided markets: An empirical analysis of mobile hailing platforms.
  3. Wang, Yanwen, Chunhua Wu, and Fan Yang. The impact of digital learning apps on kids’ learning performance.