About Me

I am Assistant Professor of Marketing and Behavioral Science at UBC Sauder School of Business, University of British Columbia. I am currently holding the Finning Junior Professorship in Marketing. I obtained my Ph.D. degree in Business Administration from Olin Business School, Washington University in St. Louis and my B.S. degree from School of Management, Fudan University.

My research focuses on internet and mobile marketing. I have published papers on top tier marketing journals such as Marketing Science. I explore various topics including mechanism designs in online advertising platforms, economic value of online reviews, impact of online secondary market on sports marketing, behavioral pricing in the online diamond market, and the impact of mobile hailing apps on taxi drivers in research. A large part of my research is based on the Chinese market context.

At UBC Sauder, I teach courses on Market Research, Business Intelligence, Data Visualization and Business Analytics for undergraduate, graduate, and MBA students.

My contact information is as follows:
Chunhua Wu 吴春华
Address: 2053 Main Mall, Vancouver, BC, V6T 1Z2, Canada
Phone: 1 (604) 827-2266
Email: chunhua.wu@sauder.ubc.ca