I am an Assistant Professor of Marketing at Sauder School of Business, the University of British Columbia. I use quantitative methods to investigate emerging marketing phenomena on the Internet.
I got my Ph.D. degree in Business Administration from Olin Business School, Washington University in St. Louis in 2012 and my B.S. degree from School of Management, Fudan University in 2007.
Assistant Professor of Marketing
Sauder School of Business
The University of British Columbia
2053 Main Mall
Vancouver, BC, V6T 1Z2, Canada
Phone: 1 (604) 827-2266