Associate Professor & Finning Junior Professorship in Marketing

November 22 2021

[Download CV]


July 2020 - , Associate Professor of Marketing
January 2016 - Present, Finning Junior Professorship in Marketing
July 2012 - June 2020, Assistant Professor of Marketing
Sauder School of Business, University of British Columbia


Ph.D., Business Administration, Washington University in St. Louis, 2007 - 2012
B.S., Statistics, Fudan University, 2003 - 2007
Exchange Student, National University of Singapore, 2005

Research Interests

Internet Advertising, User Generated Contents, CRM, Mobile Platforms, Matching Models


Wu, Chunhua and Koray Cosguner. 2020. Profiting from asymmetrically dominated alternatives: A case study of the online diamond marketplace. Marketing Science. 39(5) 974-995.

Lewis, Michael, Yanwen Wang, and Chunhua Wu. 2019. Season ticket buyer value and the secondary market options. Marketing Science. 38(6) 973-993.

Wang Yanwen, Chunhua Wu, and Ting Zhu. 2019. Mobile hailing technology and taxi driving behaviors. Marketing Science. 38(5) 734-755.

Wu, Chunhua. 2015. Matching value and market design in online advertising networks: An empirical analysis. Marketing Science. 34(6) 906-921.

Wu, Chunhua, Hai Che, Tat Y. Chan, and Xianghua Lu. 2015. The Economic value of online reviews. Marketing Science. 34(5) 739-754.

Chan, Tat Y., Chunhua Wu, and Ying Xie. 2011. Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science. 30(5) 837-850.

Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, and Ting Zhu. 2018. Sharing economy: Review of current research and future directions. Customer Needs and Solutions. 5(1-2) 93-106.


UBC Killam Teaching Prize, 2020-2021
Olin Award, 2012

*Please check out the Full CV, or the Research and Teaching sections on this website for more details of my ongoing research work, teaching experience, and other professional activities.