Associate Professor & Finning Junior Professorship in Marketing
April 22 2021[Download CV]
July 2020 - , Associate Professor of Marketing
January 2016 - Present, Finning Junior Professorship in Marketing
July 2012 - June 2020, Assistant Professor of Marketing
Sauder School of Business, University of British Columbia
Ph.D., Business Administration, Washington University in St. Louis, 2007 - 2012
B.S., Statistics, Fudan University, 2003 - 2007
Exchange Student, National University of Singapore, 2005
Internet Advertising, User Generated Contents, CRM, Mobile Platforms, Matching Models
Wu, Chunhua and Koray Cosguner. 2020. Profiting from asymmetrically dominated alternatives: A case study of the online diamond marketplace. Marketing Science. 39(5) 974-995.
Lewis, Michael, Yanwen Wang, and Chunhua Wu. 2019. Season ticket buyer value and the secondary market options. Marketing Science. 38(6) 973-993.
Wang Yanwen, Chunhua Wu, and Ting Zhu. 2019. Mobile hailing technology and taxi driving behaviors. Marketing Science. 38(5) 734-755.
Wu, Chunhua. 2015. Matching value and market design in online advertising networks: An empirical analysis. Marketing Science. 34(6) 906-921.
Wu, Chunhua, Hai Che, Tat Y. Chan, and Xianghua Lu. 2015. The Economic value of online reviews. Marketing Science. 34(5) 739-754.
Chan, Tat Y., Chunhua Wu, and Ying Xie. 2011. Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science. 30(5) 837-850.
Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, and Ting Zhu. 2018. Sharing economy: Review of current research and future directions. Customer Needs and Solutions. 5(1-2) 93-106.
UBC Killam Teaching Prize, 2020-2021
Olin Award, 2012