Data-Driven Research on Economic & Market Impacts of Technology

November 26 2021


Wu, Chunhua and Koray Cosguner. 2020. Profiting from asymmetrically dominated alternatives: A case study of the online diamond marketplace. Marketing Science. 39(5) 974-995.

Lewis, Michael, Yanwen Wang, and Chunhua Wu. 2019. Season ticket buyer value and the secondary market options. Marketing Science. 38(6) 973-993.

Wang Yanwen, Chunhua Wu, and Ting Zhu. 2019. Mobile hailing technology and taxi driving behaviors. Marketing Science. 38(5) 734-755.

Wu, Chunhua. 2015. Matching value and market design in online advertising networks: An empirical analysis. Marketing Science. 34(6) 906-921.

Wu, Chunhua, Hai Che, Tat Y. Chan, and Xianghua Lu, 2015, The Economic value of online reviews. Marketing Science. 34(5) 739-754.

Chan, Tat Y., Chunhua Wu, and Ying Xie. 2011. Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science. 30(5) 837-850.

Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, and Ting Zhu. 2018. Sharing economy: Review of current research and future directions. Customer Needs and Solutions. 5(1-2) 93-106.

Papers Under Review

Chan, Tat Y., Yijun Chen, and Chunhua Wu. 2019. Collaborate to compete: An empirical matching game under incomplete information in rank-order tournaments. minor revision at Marketing Science.

Wu, Chunhua, Charles Weinberg, and Jason Ho. 2018. Act global, protect local: Hollywood movies in China.

Working Papers

Wang, Kangkang, Chunhua Wu, and Ting Zhu. 2019. Price match guarantees in the age of showrooming: An empirical analysis.

Wang, Qiyuan, Chunhua Wu, and Charles Weinberg. 2019. Demand estimation with large product sets: Using machine learning to reduce estimation bias.

Wang, Qiyuan and Chunhua Wu. 2020. Does Airbnb save homes? The impact of Airbnb on mortgage delinquency and housing foreclosure.

Wang, Qiyuan, Charles Weinberg, and Chunhua Wu. 2020. Design of online health care platforms: Motivating doctors and benefitting patients.

Zhang, Kaifu, Chunhua Wu and Jack (Xinlei) Chen. 2016. Review extortion in an online marketplace.