Business Intelligence for Management

November 20 2019

Course: BAIT527
Audience: MBA students

Learning Objectives

  • Understand basic business intelligence and business analytics terminologies.
  • Use the basic features of business intelligence/analytics tools.
  • Generate data summaries on terabyte-size data in minutes using Google BigQuery.
  • Create and share effective and interactive data visualizations using Tableau.
  • Apply business analytics frameworks to analyze a business situation.
  • Generate business insights from business analytics outcomes.

Key Modules

  • Business Intelligence Concept
  • The Economics of Data
  • Business Performance Dashboard
  • Data Preparation
  • BigQuery & SQL Basics
  • Descriptive Analytics
  • Effective Data Visualization with Tableau
  • Predictive Analytics
  • Prescriptive Analytics