Business Intelligence for Management

November 20 2019

Course: BAIT527
Audience: MBA students

Learning Objectives

• Understand basic business intelligence and business analytics terminologies.
• Use the basic features of business intelligence/analytics tools.
• Generate data summaries on terabyte-size data in minutes using Google BigQuery.
• Create and share effective and interactive data visualizations using Tableau.
• Apply business analytics frameworks to analyze a business situation.
• Generate business insights from business analytics outcomes.

Key Modules

• Business Intelligence Concept
• The Economics of Data
• Business Performance Dashboard
• Data Preparation
• BigQuery & SQL Basics
• Descriptive Analytics
• Effective Data Visualization with Tableau
• Predictive Analytics
• Prescriptive Analytics