Market Research

November 20 2019

Course: COMM365
Audience: BCOMM Students

Learning Objectives

  • Understand basic marketing research terminology.
  • Translate a management problem into a feasible research question.
  • Gain a working knowledge of basic research concepts and methods.
  • Design market research surveys and questionnaires.
  • Learn quantitative methods used in marketing data analysis.
  • Practice statistical software skills related with market research.

Key Modules

  • Critical Thinking
  • Market Research Project
  • Market Research Process
  • Research Design and Data Sources
  • Secondary Data
  • Qualitative Research
  • Observation Methods
  • Measurement and Attitude Scales
  • Survey and Questionnaire Design
  • Experimentation
  • Sampling
  • Data Input and Summary Statistics
  • Hypothesis Testing
  • Correlation Analysis
  • Regression Methods

[Download Course Mindmap]